The Art of Listening and the Mickey Mouse Principle

Maxim Atanassov
4 min readJan 3, 2024

Embracing the Wisdom of the World’s Most Famous Mouse

In today’s fast-paced, hyper-competitive business world, active listening is an often overlooked yet crucial skill that can set apart the great from the merely good. And who better to symbolize this than the globally beloved Mickey Mouse, with his two oversized ears and one small mouth? This Disney icon inadvertently teaches us a fundamental lesson: the value of listening over speaking.

The Mickey Mouse Principle: Two Big Ears, One Small Mouth

The first time I heard about the Mickey Mouse Principle was from one of our Business Development (BD) executives at EY. The visual was so powerful that it got etched in my brain right away, and I have never forgotten it.

Let’s break it down — Mickey Mouse, with his endearing large ears, serves as a whimsical reminder of an ancient truth often attributed to the Greek philosopher Zeno:

“We have two ears and one mouth so that we can listen twice as much as we speak.”

In the realm of business and entrepreneurship, where I’ve spent a significant part of my career, this principle is golden. The ability to listen actively to customers, employees, and the market is what differentiates a thriving business from a struggling one.

Active Listening: The Underestimated Superpower

Active listening is more than just hearing words; it’s about understanding the message, the context, and the subtext. It’s about empathy and seeing the world through someone else’s lens. This skill is invaluable whether you’re in a boardroom, a classroom, or even in personal relationships.

  1. Customer Insights: In the business sphere, active listening helps in understanding what the customer truly wants. It’s not just about their words but their behaviour, preferences, and unmet needs. If you are thinking about your pitch and what you will say next, you are not able to listen actively to what is being said. The same BD executive taught me to be like a detective. If meeting in person or in their offices, observe and note everything. Important clues can only be revealed if you are present in the moment and listening and observing with the intent to understand. Companies like Apple and Amazon excel because they don’t just listen; they interpret and anticipate.

Would you like to learn more about Customer Discovery? Then, refer to this In-Depth Guide.

  1. Team Dynamics: Inside a company, active listening can transform team dynamics. Leaders who listen are able to foster a culture of respect and innovation. They understand their team’s strengths, weaknesses, and motivations, leading to better decision-making and a more cohesive team.
  2. Stakeholder Needs: Be it inside a company or the community at large, fully understanding who your stakeholders are, what their needs are, and how you can help them advance are the difference between a “Yes” and a “No”. Different stakeholders, different needs and wants. For some, it may be a career risk to take a chance on a new startup; for some, it may be inertia; for some, it may be entrenched relationships. Whatever the reason, understanding what stands between you and “Yes” can define your company or career. This year, I obtained my PROSCI designation. PROSCI is the most well-known Change Management designation. I didn’t do it because I wanted to become a Change Management practitioner; I did it because Change Management is foundational to everything we do, whether in our professional or personal lives.
  3. Market Trends: Broadening the horizon and actively listening to the market involves understanding shifting trends, societal changes, and technological advancements. It’s about being tuned into the subtle signals that indicate a larger change.

Beyond Mickey: Implementing the Principle

So, how do we embody this Mickey Mouse principle in real life? It starts with a conscious effort:

  • Encourage Dialogue: Create environments where open communication is encouraged. Ask questions and be genuinely interested in the answers.
  • Body Language Matters: Non-verbal cues often communicate more than words. Pay attention to these signals in conversations.
  • Observe the Surroundings: If you are meeting with someone in person, observe their wear, observe their offices, there is a ton of valuable information that can be gained.
  • Reflect and Clarify: Ensure that you have understood the message by paraphrasing or summarizing what was said.
  • Respond, Don’t React: Take a moment to process the information before responding. This shows that you value the input and are considering it seriously.

Conclusion: Listen, Learn, Lead

In conclusion, while Mickey Mouse might symbolize childhood innocence and joy, his design offers a deeper lesson for us in business and life. By embodying the principle of listening more and speaking less, we open ourselves up to a wealth of knowledge, insight, and connection. Active listening is a skill and a pathway to empathy, innovation, and effective leadership. So, let’s take a page out of Mickey’s book — listen more, speak less, and be all the wiser for it.



Maxim Atanassov

Serial entrepreneur, founder, investor, board member with a passion to support founders who are hell bent on defining the future.