Maxim Atanassov·Jan 13Give First: The Best Approach to Meaningful Connections and Sustainable SuccessWhy the most misunderstood growth principle may be the only one that still compounds
Maxim Atanassov·Dec 27, 2025Opportunity Management: Stop Lighting Money on FireThe Fortune 500 company I was working with had just spent $50 million on an acquisition that made perfect sense in PowerPoint. Six months…
Maxim Atanassov·Dec 23, 2025Forget Wishlists — A Better Way to Allocate Capital in Scaling CompaniesHow the RICE framework turns strategic choices into measurable decisions and transforms founders into disciplined allocators of capital.
Maxim Atanassov·Dec 20, 2025What is Sprezzatura? Why do Founders need to master it?Why the art of effortless mastery — hiding effort without hiding truth — is becoming a strategic differentiator in high-stakes leadership.
Maxim Atanassov·Nov 28, 2025How Founders Can 30× Their Content Without Working 30× HarderThe Founder’s Advantage: Repurposing Content Like an Operating System
Maxim Atanassov·Sep 5, 2024Vesting Agreements — The Startup PrenupIt is very important for founders and employees to have a basic understanding of vesting agreements. To better explain why vesting…
Maxim Atanassov·Sep 5, 2024What are the Various Time Horizons in a Vesting Agreement?In the dynamic world of startups, time is a currency, and in the realm of vesting agreements, it’s the foundation. Let’s dissect the…
Maxim Atanassov·Sep 5, 2024Understanding the Landscape for Raising Pre-Seed FundingStrategic Timing for Pre-Seed Funding with a Visual Timeline
